How we rebranded a worldwide firm

Industries: Global Supply Chain

MCCI was approached by a global integrated supply chain, asset and technology firm that manages more than $400 million for its clients in Europe, South America, Asia and the Middle East. The company was transitioning to a new name – Synovos – and wanted our help launching its exciting new brand.

We developed brand messaging, designed a new corporate logo and launched a new website. We also re-developed the company’s “Synced In” intranet platform, while providing content, media relations, public relations and thought leadership content such as white papers and trend reports.


The results? As measured from April 2015 to April 2016, and then from April 2016 (the website launch) to April 2017:

Sessions: Up 47%
Users: Up 48%
Page Views: Up 43%